When working on any job for the same client, it may be difficult to ensure the correct branding, colour and various other elements are being used each and every time – especially when working with a team of operators.
I highly recommend creating a top-level base folder named QA System which has permission restrictions to ensure files are not altered or deleted. In addition, create a custom icon for the particular client within the ‘Work in Progress’ folder for quick identification of clients whom have a QA System in place.
When creating the QA System for any client, create the following folders and files:
• Brandmark (layered file – see brandmark variations)
• Secondary Visual Language (layered file)
• Colour Palette (custom swatches – see colour palettes)
• Typefaces
• Templates (ie. business cards)
When working with new or retrieved artwork; follow the below checklist to ensure all elements have been used and up-to-date.
1. Load fonts into the font management software
2. Import / replace the appropriate layer from the brandmark file
3. Import / replace the secondary language
4. Import colour palettes, replace and remove unused colours
5. Ensure the template is used (if required)
The main benefit of this system, is that additional colours, brand variations and secondary visuals can be added and modified at any time which ensures the most up-to-date elements are used and maintained throughout the lifespan of the client.